
You aren’t losing deals because of your price. You’re losing them because of Confusion, Complication, and Confidence. Learn the exact "Connect, Diagnose, Commit" framework to turn conversations into closed deals.

You built a great business. You have an amazing product or service. But when it comes to "Business Development" (aka Sales), you groan.
You feel awkward asking for the money.
You think you’re losing clients because your price is "too high."
You get ghosted after sending proposals, hearing "Let me think about it" over and over.
You think sales requires you to be aggressive, loud, or manipulative. You are wrong.
Here is the truth:
Sales isn't about convincing someone to buy what they don't need (that’s a con).
Sales is simply having a productive conversation to see if there's a reason to work together.
If you are tired of winging it and hoping for the best, this free course was built for you.

Before: You put off sales tasks, conversations feel awkward, and revenue is inconsistent.
After: You follow a proven system, speak with confidence, and consistently turn prospects into paying clients.




This isn't about memorizing scripts; it's about mastering the "Inner Game" and the structure of trust.
Here is the breakdown of the 6 Modules included for free:
📺 MODULE 1: The Clarity Audit
Why "Confused Buyers Freeze" and Clear Buyers Act. We reveal the 3 real reasons you are losing sales (Hint: It’s almost never price) and how to fix your message so prospects understand your value instantly.
📺 MODULE 2: The 3-Part Framework (Connect, Diagnose, Commit)
Stop "selling" before you even say hello. Learn the Rhythm of the Sale. Most founders miss the "Diagnosis" phase entirely. We teach you how to be the "Doctor" instead of the "Peddler."
📺 MODULE 3: The 3 Triggers of Trust
Buyers aren't afraid of spending money; they are afraid of making a mistake. Learn how to trigger Relevance, Confidence, and Calm so your prospect feels safe saying "Yes."
📺 MODULE 4: Turning Objections Into Opportunities
"I need to think about it" is not a rejection—it’s interest wrapped in uncertainty. Learn how to pause, validate, and reframe objections without getting defensive or argumentative.
📺 MODULE 5: The Fortune is in the Follow-Up
90% of business owners stop after two calls. Most sales happen after the 5th touch. We show you how to follow up without being annoying, using "Soft Closes" and check-ins that add value.
📺 MODULE 6: Mastering Your State
People don't buy from the person with the best script; they buy from the person with the most Certainty. Learn the "Practice, Proof, Presence" loop to eliminate nervousness and show up grounded and powerful.

Rob Bedell doesn’t rely on theory; he relies on thirty-five years of battle-tested results.
Unlike the "gurus" who read a sales book last week, Rob is a veteran strategist who specializes in a specific type of client: Business Owners and Founders who hate sales. He helps them build predictable, human-centric processes that convert—without the sleaze.
Rob’s career is defined by rapid ascent and adaptability. He began in classified advertising and rose to become the Publisher of The Onion before the age of forty. Since transitioning to a Fractional CRO role in 2008, he has dedicated himself to helping companies optimize their strategies for scalable growth.
Repeatable 5-Stage Sales Journey
Replace ad-hoc selling with a clear process your team can follow every time.
ICP & Lead-Scoring System
Attract the right prospects so “more leads” stops meaning “more noise.”
Coach, Don’t Manage
Build a coaching routine that creates consistent wins from your reps.
High-Impact Weekly Meetings
Run meetings that move pipeline and close deals, not just updates.
Compensation Blueprint
Pay, incentivize, and retain the right people with a proven pay structure.
Sales Mastery Certified Owner Badge
Earn certification and access an optional one-on-one sales audit.
What if it doesn’t work?


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